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Apple Watch selling tips

What your device is worth, how to get it ready and how selling to us works.

AllSell guides
Person holding an Apple Watch on their wrist
Apple WatchGuides12 Nov 2026

How Much Is My Apple Watch Worth? What Sets the Price in the UK

What sets the price of a used Apple Watch in the UK, from Series 12 and Ultra 4 to older models, and...
Apple WatchGuides11 Nov 2026

How to Unpair and Reset an Apple Watch Before You Sell It

Why it matters: an Apple Watch is protected by Activation Lock. Unpairing it from your iPhone removes the lock and backs it...

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Choose bank transfer, PayPal or cheque when you sell. Devices received, checked and accepted before 2pm, Monday to Friday (excluding bank holidays), are paid the same day.

We aim to check devices within 48 hours of arrival. If your device does not match your order, we email you a revised offer and explain why. We only pay a revised price if you accept it.

Please double-check your payment details. Incorrect details, account locks, revised offers waiting for a reply and ownership checks can delay payment.

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